JIIN YOU
SOMŌ
Brand Identity / Logo design
/ Packaging / Web design
This project builds a contemporary identity for a tea brand derived from “Some Moment,” inviting people to pause and enjoy mindful rituals. The philosophy of presence and reflection is translated into a cohesive visual language across objects, spaces, and interactions.
Visual Identity System
The Primary Logo features a custom symbol replacing the first letter 'O', serving as the visual core of the brand. This symbol is designed to mimic both a brewing teacup and an hourglass.
This dual meaning captures the essence of a 'pause'—visualizing the time spent waiting for tea to brew (flow) and the moment of savoring it (stillness). By combining these elements, the identity embodies the brand's philosophy of finding balance in daily life.
